the Interaction Consortium

We love a bit of theory. There’s nothing quite like a little theorising on why we do the things we do. Put Fun in front of it and our fedoras go topsy-turvy, thick-rimed glasses mist right up.

The Fun Theory is a recent initiative of VW together with Swedish creative advertising team DDB. The premise: people behave differently when there’s fun in the mix.

Would you take the stairs over the escalator if they were a large-scale piano complete with zebra keys and sound? I think yes! Search for rubbish to chuck into the World’s Deepest Bin? Oh yeah.

Piano Staircase and The World’s Deepest Bin are interactive installations pre-empting Volkswagon’s response, set for a later date in the form of a range of new, fun-making technologies.

The real goal here is to effect a change in our thinking about the use of environmentally friendly cars; that it can be fun to be green.

(via swissmiss)

Webjam 10 truly lives up to its name - 200 of the finest (mostly Australian) minds in the web crammed into a bar at the top of CBD hotel. Sixteen of us vied for people’s attention with 3-minute back-to-back presentations.

My picks were PaperFree, a ‘Smoke’ mashup thing that doesn’t appear to have made in onto the site yet, and of course the winner gRaphael for doing very pretty JavaScript graphs (someone remind me to do a post about the looming ‘interactive wars’).

My own presentation, on the glorious About New South Wales, and the fashionable History of the Australian Web, went down well. I think the technology compensated for the fact that no-one could hear me! I came 3rd in the voting and now have a ticket to either Edge of the Web or WebDU next year. Which should I go for, do you think?

Welcome to the Interaction Consortium’s maiden voyage into the blogosphere.

We will endeavour to bring you all-things-web, from the latest news and events, our projects, what’s inspired us, a little bit of geek-talk and designerly ideas, and our passion for the arts and culture scene in Sydney (and beyond)!

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