In early 2010 the San Francisco Museum of Modern Art celebrated its 75th anniversary with a showcase of standout art and design. There I discovered vintage typewriters and the graphics that with them, and found I was in love. There were evocative Olivetti posters and strange, elegant typewriters from the 50s and 60s—Marcello Nizzoli designs and a fire-engine red ‘portable’ Valentine by Ettore Sottass.
Sottsas intended the Valentine “for use any place except in an office, so as not to remind anyone of monotonous working hours, but rather to keep amateur poets company on quiet Sundays in the country or to provide a highly coloured object on a table in a studio apartment.”
The Valentine was the typewriter made object of desire by pop design and inspired marketing—an association-driven name, a place on the shelves of upscale fashion houses, and a sophisticated poster campaign from the man and the company—Olivetti—who had employed writers, graphic artists, and advertising specialists from as early as 1930.
The lovely folks at the Powerhouse Museum have with them some much older specimens, among them a Blickensderfer 5 from 1893. The Blick 5 was light and inexpensive, and was the first truly portable machine with a full keyboard—an ancestor to the Powerbooks gathering in cafes from Brooklyn to Surry Hills.
As for love and typewriters, a few months later a good friend appeared at my house with a hard case of a curious shape, and with a bow about its handle. It was a dusky cyan Olivetti Lettera 32, the model that, despite the industrial good looks of the iconic Valentine, I’d loved the most (but had not said).










LESS eh? And here's me, still banging on about SASS, when LESS seems nicer. Gosh, don't things move swiftly in the world of webby things. I immediately went and did: sudo gem install less
So thanks fro that :-)